ET, CBS averaged 1.91 million viewers for nonsports shows (primarily true crime programming). Last year in the same six Saturday night windows from 8-10 p.m. The best audience came with the third race from Eldora in Ohio on June 26 with 1.37 million. The July 17 finale from Nashville averaged 1.27 million. Saturday night is typically the lowest night of television viewership.Ĭrunching the numbers The first season of the Camping World SRX series averaged 1.25 million viewers over six races. When the series was announced, CBS stressed that SRX would fill the Saturday evening slot and hoped it would outdraw traditional programming. And SRX partners initially projected that the series would draw close to 3 million. The average viewership for SRX was down from comparable six-week prime-time windows on CBS in recent years - 1.91 million last year and 1.51 million two years ago. The series averaged 1.25 million viewers overall across six consecutive weekends on CBS, a respectable number in motorsports. The July 17 finale of the season came at the Nashville Fairgrounds before a sellout crowd of 14,000 in the grandstands along with another 1.27 million on TV. The series and media partner CBS will use the offseason to look at ways to boost viewership, attract more marquee drivers, build out its sponsor roster, find more cooperation from other racing properties, and determine if changes are needed to its mix of races. ![]() “I would put our coverage up against any other TV coverage, and we more than held our own.” “We produced auto racing as well as anyone else this year,” McManus told Sports Business Journal last week, days after SRX wrapped up its inaugural six-week campaign. getty imagesĬBS hadn’t aired major league auto racing in decades before the Superstar Racing Experience made its debut this year, but after the inaugural season, Chairman Sean McManus is already feeling like the network is back in the groove. ![]() This month’s season finale at the Nashville Fairgrounds drew a sellout crowd of 14,000.
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